Lesson 2 (SGK): Skills 2 Review 2

tiếng anh cấp III

Lớp 12

Review 2: Ôn tập Unit 4 - 5

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READING

1) Read the text about advertising and the media.

Advertising and the mass media

Having the power to deliver information to large audiences at the same time, the mass media have naturally become ideal tools for advertising. This huge industry has reached and dominated almost all types of the mass media. Advertisements are everywhere, from broadcast media (the radio, television and films), Internet media (email, websites and blogs), print media (newspapers, magazines, books and comics), outdoor media (billboards, signs and placards) to digital media, which include Internet and mobile devices.

Advertising is beneficial to the mass media too. Companies and businesses are willing to spend millions, even billions of dollars, to influence customers' attitudes towards their ideas, services and products. Their advanced advertising methods and techniques are successful in persuading customers of all ages and genders, and turning luxuries into necessities. Because of the easy access to all forms of the media, information can reach every corner of the world instantly and cost-effectively. In addition, all media channels receive huge sums of money from advertisers, which allows them to make better and more interesting programmes and services for a large number of people worldwide.

2) Read the text again and answer the questions.

1. Why have the mass media naturally become ideal tools for advertising?

2. What are some kinds of advertisements?

3. Why are companies and businesses willing to spend money on advertising?

4. How do advertisers persuade customers?

5. What does the easy access to the media offer advertising?

6. How beneficial is advertising to the mass media?

ĐÁP ÁN:

1. Because they have the power to deliver information to large audiences at the same time.

2. They are broadcast media, Internet media, print media, outdoor media and digital media.

3. Because they want to influence customers' attitudes towards their ideas, services and products.

4. They use (all forms of media and) advanced advertising methods and techniques.

5. Information can reach every corner of the world instantly and cost-effectively.

6. Huge sums of money from advertisers allow media channels to make better and more interesting programmes and services for a large number of people worldwide.

LISTENING

4) Listen to a talk about how to maintain cultural identity abroad. Decide whether the following statements are true (T), false (F), or not given (NG).

		T	F	NG
1	Keeping in touch with your family and friends can help you to feel part of your native culture.
2	It is not necessary that your children talk to their cousins, aunts, and uncles.
3	The taste and smell of your favourite dishes from your home country can bring back good memories from your childhood or the past.
4	You should involve your kids and friends in shopping for traditional food, cooking and sharing recipes.
5	It is a good idea for you to celebrate your home country's holidays abroad too.